Motorcycle Classics Article

Motorcycle Classics review of the Alazzurra



What’s an Alazzurra? Or a Cagiva for that matter? In this case, consider it a Ducati motorcycle rebadged.



"Badge engineering" is a familiar term in the automobile industry, loosely defined as the rebadging of one make and model to create another. Think of a Chrysler sedan from the Eighties, and it will undoubtedly have one or two nearly identical siblings. And while this is the kind of marketing one might expect from decades past in Detroit, it wasn’t common in Bologna, even during their toughest times.



Read more: http://www.motorcycleclassics.com/classic-italian-motorcycles/cagiva-alazzurra.aspx#ixzz1zab9bjiW

Nice article on the Alazzurra.